📅 Customer Since: June 2026
🏢 Industry: Furniture & Home Living Retail
📍 Location: Pannipitiya, Sri Lanka
About Colombo Furniture House
Colombo Furniture House is a trusted name in Sri Lanka’s furniture industry, serving thousands of customers through its growing retail operations. As customer demand increased, WhatsApp became one of the company’s primary communication channels for sales inquiries, product information, delivery updates, and customer support.
While the WhatsApp Business App provided an effective way to engage customers, the growing volume of daily conversations began creating operational challenges.
The Challenge
With hundreds of customer inquiries arriving through WhatsApp each day, managing conversations from a single application became increasingly difficult.
The team faced several challenges:
- High volumes of incoming customer messages
- Delays in responding during peak hours
- Limited collaboration between staff members
- Difficulty tracking customer conversations
- Risk of missed sales opportunities due to slow response times
As the business continued to grow, Colombo Furniture House needed a solution that would enable multiple team members to manage customer interactions efficiently without disrupting existing workflows.
The Solution
Bloomwire implemented a complete WhatsApp Business solution powered by Unecast Flow and WhatsApp Business API Coexistence.
The implementation was designed to help Colombo Furniture House scale its customer communication operations while preserving the familiarity and convenience of the WhatsApp Business App.
Multi-User Customer Engagement
Multiple staff members can now access and manage customer conversations simultaneously through Unecast Flow, significantly improving response times and operational efficiency.
WhatsApp Business App + Unecast Flow Integration
One of the key advantages of the implementation was the ability to continue using the WhatsApp Business App while unlocking the advanced capabilities of the WhatsApp Business API.
This allows staff to:
- Continue using WhatsApp Business App on mobile devices
- Manage conversations through the Unecast Flow platform
- Collaborate across teams in real time
- Maintain visibility into customer interactions
- Ensure no customer inquiry is overlooked
Role-Based Access Control
Bloomwire configured customized user roles and permissions, allowing different team members to access only the features and conversations relevant to their responsibilities.
Centralized Conversation Management
Customer communications are now managed through a centralized platform, improving collaboration, accountability, and service quality across the organization.
Additional Value Delivered
Bloomwire’s engagement extended beyond software implementation to include strategic support throughout the onboarding process.
✅ WhatsApp Business Verification
The team successfully guided Colombo Furniture House through the WhatsApp Business verification process, helping establish a more trusted and professional presence for customers interacting with the business.
✅ Facebook Business Portfolio Verification
Bloomwire also supported the successful verification of the company’s Facebook Business Portfolio, strengthening its digital business identity within the Meta ecosystem.
✅ Rapid Messaging Capacity Growth
During implementation, Bloomwire assisted in obtaining fast approvals that enabled the business to significantly expand its customer engagement capacity.
Daily messaging limits increased from 250 conversations per day to 10,000 conversations per day, allowing Colombo Furniture House to scale customer communications confidently as demand continues to grow.
Results
Following the implementation, Colombo Furniture House achieved significant improvements in customer communication and operational efficiency.
Key Outcomes
✅ Faster response times to customer inquiries
✅ Improved collaboration across support and sales teams
✅ Multi-user access without sharing devices
✅ Continued use of the WhatsApp Business App
✅ Enhanced visibility into customer interactions
✅ Verified business presence on Meta platforms
✅ Messaging capacity increased from 250 to 10,000 conversations per day
✅ Scalable infrastructure to support future business growth
Customer Testimonial
“Bloomwire transformed the way we communicate with customers on WhatsApp. Their expertise and hands-on implementation enabled us to transition from a single-user setup to a scalable, multi-user customer engagement platform with minimal disruption to our daily operations. The team ensured we could continue using the WhatsApp Business App while unlocking the advanced collaboration capabilities of the Unecast platform. From business verification and approval support to rapidly increasing our messaging capacity from 250 to 10,000 conversations per day, Bloomwire delivered a complete solution that exceeded our expectations. Today, we have a more responsive customer support operation and a platform that can grow alongside our business.”
– Colombo Furniture House
Looking Ahead
With Bloomwire, Colombo Furniture House has transformed WhatsApp from a simple messaging channel into a scalable customer engagement platform.
By combining the flexibility of the WhatsApp Business App with the power of the WhatsApp Business API, the company is now equipped to serve customers faster, collaborate more effectively, and support continued business growth with confidence.
Success Snapshot
| Before Bloomwire | After Bloomwire |
|---|---|
| Single-user WhatsApp management | Multi-user collaborative platform |
| Limited visibility into conversations | Centralized conversation management |
| 250 daily conversations | 10,000 daily conversations |
| Manual coordination between staff | Role-based team collaboration |
| Standard business presence | Verified WhatsApp & Meta Business accounts |
| Scaling challenges | Enterprise-grade WhatsApp solution |
